Social Media Content Manager

Location: Greenville, SC

Experience: 3+ Years

Our client is seeking a talented Social Media Marketing Manager who will be responsible for creating effective social media marketing strategies and leading social media initiatives for the destination of Greenville, SC, to increase visitation, inclusive of leisure travelers and group/business travel.

Essential Duties and Responsibilities:

Manage all social media channels, boosted campaigns and day-to-day community engagement to:

Develop, curate, and oversee content on various social media channels, effectively reaching and engaging with our target audience
Maintain a consistent, destination/brand-appropriate voice across social channels that is consistent with the overall brand tone of voice
Monitor, listen and actively engage in dialogue and respond to comments while inspiring potential visitors to take an action that could result in a visitation to Greenville, SC
Develop and manage partnerships with appropriate influencers in accordance with the social media strategy.
Create and execute a social media editorial content calendar, including regular publishing schedules
Utilize software tools to manage content publishing across owned social assets
Manage content integration and cross-promotional opportunities by working closely with the Marketing & PR team
Identify threats, potential negative commentary, or crisis situations in user-generated content surrounding the company/brand/destination and apply conflict resolution principles

Develop, test, measure, and implement social strategies that complement the overarching marketing goals and organizational strategies

Develop and maintain a comprehensive social media strategy
Analyze and translate qualitative data into recommendations for improving our social media strategies
Monitor effective benchmarks for measuring impact
Compile regular analytics reports to assess performance

Monitor trends in tourism-related social media tools, applications, channels, design and strategy

Utilize the UGC marketing platform to curate, request, and obtain rights to photography

Develop (write, photograph, videograph) original content across social channels that attracts attention, generates interest and is easily sharable with social networks.

Create/manage/update photography and videography assets library

Maintain a well-informed, working knowledge of Greenville, SC hotels, restaurants, attractions, venues, and services available to potential visitors

Support the marketing team with various projects as needed

Other duties as determined by Leadership

Ideal Candidate Profile:

The successful candidate will effectively balance creativity with data-driven insights. This candidate will need to have strong organizational skills and the ability to multitask in a fast-paced environment, ensuring consistent and high-quality performance. The Social Media Marketing Manager should possess the interpersonal skills that allow them to be influential not only in their work but also with team members and various community stakeholders.

Qualifications:

Bachelor’s degree in Communications, Marketing, Business, or a related field
Three (3) to five (5) years minimum experience working with social media in a business environment
Comfortable working with current platforms/technology in the marketing and social media space
Proficiency in Microsoft and Google products
Able to travel and work varied hours, including evenings and weekends, as needed
Must be able to lift up to 25 lbs. and transport equipment and materials for use in programs
Able to effectively manage time and work independently with minimal supervision

Compensation:

$70,000-80,000