Director of Digital Marketing
DIRECTOR OF DIGITAL MARKETING
Our client, a domain-leading tech company building cloud-based enterprise products is seeking a Director of Digital Marketing who will be responsible for growing the business through digital marketing efforts. This role will lead efforts to acquire new customer accounts across a variety of digital channels, as well as go-to-market initiatives in new segments. This role will be hyper-focused on marketing and product launches for new market entries and pipeline generation.
Responsibilities
- Develop and execute long-term digital marketing strategy to drive fast-paced, ongoing growth to achieve quarterly and annual revenue targets
- Lead, grow, and develop a digital marketing team
- Oversee paid acquisition strategy in partnership with agencies, understanding the needs of regional markets and segments
- Optimize spending to ensure return on investment
- Develop campaign and integrated marketing strategies across digital channels to drive pipeline
- Oversee the creation of demand-generation content to drive customers through the buyer’s journey
- Adapt digital marketing strategies based on different market segmentations – enterprise vs. mid-marketing, high-touch vs. transactional, etc.
- Responsible for significant marketing and product launches focused on new market entries and pipeline generation
- Collaborate and communicate effectively with team members to ensure cross-functional alignment, campaign development, and execution
Qualifications
- BA or BS in marketing or a related field
15 years of digital and/or integrated marketing experience
Solid experience at B2B technology companies - The ability to manage multiple stakeholders at all levels and functions
- A proven track record of growing business via digital acquisition strategies
- Experience building highly technical enterprise security products a PLUS
- Experience in building and leading teams
- Excellent data analysis skills
- Able to demonstrate innovation, successfully tackling challenges in new and creative ways in often-stressful, deadline-intensive environments