Digital Banking Product Marketing Specialist, Digital Channels

Location: San Francisco or New York City (Hybrid Role)

Help support lead engagement across all B2C digital channels!

Our client, a world-renowned leader in private banking, is seeking a Digital Banking Product Marketing Specialist to support and promote digital tool engagement across the company’s B2C online and mobile platforms. This is a very visible role within a highly collaborative, innovative, and growing team.

Responsibilities:

Increase awareness and adoption of digital banking products and features across online banking and mobile apps
Define and execute go-to-market strategies
Identify and execute cross-channel campaigns (online and mobile properties, emails, hard copy collateral, direct mail, etc.) to promote adoption
Promote digital offerings internally and externally, driving messaging across product channels and outbound channels
Build a strategy that focuses on the key audiences and segments to reach
Develop KPIs and measurement frameworks for key campaigns
Be aware of the clients and the industry to ensure that the digital team is representing the voice of the customer
Identify and solve clients’ most pressing needs by working with the product, design, and analytics teams.

Requirements:

3-4 years of experience in relevant marketing roles (digital, product, lifecycle, or integrated marketing or relevant business strategy roles)
An understanding of financial services/fintech, as well as 3-4 years of digital product promotion and marketing experience, is preferred
BA/BS degree
Experiencing customer segment-driven campaigns
Excellent communicator, both verbally and in writing
Proven track record of developing and executing high-impact marketing strategies
Strategy and execution experience in the customer lifecycle (adoption, activation, engagement, and retention)
An ability to conduct, synthesize and apply user insights, research, and testing to strategy development