Account Director Advertising Agency

Location: Greenville, SC

Experience: 7+ years

Our client is seeking a talented Account Director to join their team to lead their higher education accounts. As an Account Director, you will play a pivotal role in managing client relationships, driving account growth, and ensuring the successful implementation of marketing strategies. If you are a client-focused professional passionate about delivering exceptional service, growing accounts, and experience in managing account teams, we would love to hear from you.

Key Duties and Responsibilities:

Client Relationship Management

Act as the managing point of contact for higher education clients, fostering strong, long-lasting relationships.
Understand client needs, objectives, and challenges to effectively align our services and offerings.
Provide exceptional client service, addressing inquiries, concerns, and feedback in a timely manner.
Lead client meetings, presentations, and workshops, effectively communicating strategies and campaign updates.
Proactively address client issues, resolve conflicts, and maintain high client satisfaction.
Serve as a trusted advisor, providing guidance and insights on marketing best practice

Campaign Implementation and Oversight

Ensure enrollment marketing strategies and initiatives for higher education accounts are implemented and successful.
Collaborate with internal teams, including brand strategy, creative, digital, web, project management, and sales/marketing, to execute engagements effectively.
Monitor campaign performance, analyze data, and provide recommendations for areas of improvement.

Account Growth and Retention

Identify opportunities to expand existing accounts and drive revenue growth.
Collaborate with the business development team to develop account expansion strategies and upsell additional services.
Implement retention strategies to ensure long-term client satisfaction and loyalty.

Team Lead/Management

Manage and mentor an account team responsible for executing day-to-day client activities.
Provide leadership, guidance, and support to the team, ensuring deliverables are met on time and within budget.
Foster a collaborative and positive work environment, promoting professional growth and development.

Qualifications:

Bachelor’s degree in marketing, business, communications, or a related field.
7-10 years of experience in account management or client services within the marketing or advertising industry, preferably with a focus in higher education.
Proven track record of successfully managing client relationships and driving account growth.
Excellent communication and presentation skills, with the ability to build rapport and influence stakeholders.
Strong leadership abilities, with experience in managing and developing account teams.
Exceptional organizational skills and attention to detail to manage multiple client accounts and projects simultaneously.
Results-oriented mindset, with the ability to analyze data and make data-driven decisions.
Proficiency in utilizing project management tools and marketing technology platforms.
Knowledge of enrollment marketing strategies, trends, and best practices in the higher education sector.